Community
The Snowboarder's Journal: Mountain Fresh Since 2001
As part of this special 25 Year Anniversary Issue, we’d like to offer our appreciation to the advertisers who appeared both in our very first year—as well as this issue. To those who took that initial leap and wrote a...
Community
30 Years of Boarding for Breast Cancer
It’s 1996 in Tahoe, CA and Shaun Palmer’s house is overflowing with snowboarders. Loud would be an understatement. Quasar—the secret hardcore punk band formed by the members of the Beastie Boys—is playing on the back deck. It’s quite the after...
Column
Deep Thoughts with Josh: September 2026
Ok, consider this: You’re the lead designer, manager, marketer, and/or idea person at an outerwear brand. You might be at a multinational megacorp that just so happens to sell to snowboarders as a small part of their very large pie,...
Fly By
Scoring with the Shady Crew
In the 2010s, we used to put on a helltrack, BMX-style banked slalom at Mt. Hood in the summer, called the Rat Race. A Drink Water production, we capped the event to 100 participants, which made the race spots fairly...
Video Exclusive
Glacier Mana
Ten years ago we were at The Coalpad DIY skatepark in Washington to document its iconic bowl being built. The park and scene surrounding it have only continued to improve since then. Watch our latest video exclusive, “Glacier Mana: 10...
Profile
STRATTON MATTESON
Stratton Matteson may be just 28 years of age, but he carries himself like an old soul. Soft spoken, calm and introspective, he’s aware of the bigger picture. He leads through action, driven by a strong internal compass and a...
Profile
Crazy Brinsane
Travis to the left. Torgeir to the right. Brin Alexander, better known by his Instagram handle @betterthanthepolice, upset Bjorn Leines in the first-ever foot-powered Duel. Now he stood as the underdog at the 2025 Natural Selection Tour Finals. “So, what...
Column
Deep Thoughts with Josh: July 2026
Hello fellow board fiends. Last month we took a dive "down" to the Southern Hemisphere. And unless you were lucky enough to head that way, or are planning to, you're still stuck with me sweating it out north of the...
Culture
Technically Doing It All Over the World
It was August 2024 with temps around 90 degrees Fahrenheit in Manhattan when I saw videographer Luis Medearis strutting across Greene Street toward the Burton New York City Flagship Store. The Big Apple’s buildings were steadily trapping heat. Nevertheless, Lu...
New Favorite Person
Nainoa Holland has Twelve Quarters
Slogging through shin-deep corn at 9,000 feet on Mt. Hood, OR, I find myself struggling to keep pace with an energetic 17-year-old. Nainoa Holland (“Nai-no-ah,” meaning “protector of children” or “navigator” in Hawaiian) was born and raised on Maui, where...
Column
Deep Thoughts With Josh: June 2026
Our days are stretching, a few precious minutes at a time, drawing out the twilight hours into a floating blue and gold. The air, cloaked in campfire smoke and infused by the briny sea, sits heavy on freshly-sunned skin. Sand...
New Favorite Person
Kelsey Boyer’s Support Network
“If it wasn’t for my friends knowing the signs and symptoms of a concussion, I would not be standing here today,” Kelsey Boyer says. “My brain was bleeding for two weeks, and my friends caught the signs and took me...