Content(ment) Creators
My brethren and I here at the Journal, our contributors, the athletes and artists we feature herein, are all, by default, “content creators.” These days that term can come with more than a hint of derision, drawing to mind the most vapid of TikTokers, ready to sell whatever remains of their souls to the highest bidder. Though there are probably more in our community than average who can resist the siren song of (the sometimes aptly labeled, other times precisely mis-named) “social” media, if you are reading this you are very likely, at least on some level, a content creator too.
But as beloved Canadian Mike Myers says in the horribly reviewed 2003 film, View from the Top, maybe “you put the wrong emPHAsis on the wrong syLLABle.” My point being, are we CONtent creators, or are we conTENT creators? And furthermore, do we aim to imbue contentMENT in those that consume what we create? Making things and sharing them is hard and vulnerable work, and my hat goes off to those who do it for a living and for fun. But intentions matter. So much “content” these days is designed to sow discontent—to create a desire to buy, or to become someone you’re not ultimately meant or able to be.
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