Adidas Snowboarding presents the third installment of their “Welcome” series, introducing Eric Jackson. This series gives us a closer look at the Adidas team riders by allowing them to voice their opinions and tell their own stories. Eric talks about living in Japan as a youngster, growing up with his brother, John Jackson, getting hurt, and a whole lot more. With lots of old and new footage of one of the most amazing backcountry riders alive, this one’s a must see.

“I can be lazy and get by or I can really be motivated and really have self discipline and make sacrifices and get up early and go snowboarding … and that’s when you get the rewards.” Eric Jackson

https://youtube.com/watch?v=pHSPeTu2yIg